Thinking of How to start your own business online? | What you need to know?
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What you need to know about online business?
Online business is a business you do online. Just as you would in an offline business, setting up your online business requires much learning and preparation. Before actually starting the business, you need to prepare some essential tools to make your online presence.
1. The set-up | Building an Online presence
Is a way to introduce your business online. This will be you main hub to get people coming to you in order to avail your products and services. This can be a combination of website, social media platform and other digital marketing tools to make your business up and running.
1.1 How to build your online presence
Building your online presence can be overwhelming with the presence of so much social media platforms. These are the means where you can build your online presence, and you might have read a lot of articles and watched so many videos telling about their own stories on how they become successful using different social media platform like facebook, instagram, pinterest and youtube.
The aim of online presence is to build traffic either organic or paid. Organic traffic are those people visiting your online business through searching online. Paid traffic are those that you pay an advertising fee to get your online platform to the right target market.
1.2 The struggle of building Social Media presence
In your situation, maybe you are still struggling with getting even more likes and followers. So you get stuck with it and got out of track to your online business.
If you have an existing business, this is where you should start. Perhaps you may have your online presence but still struggling to get sales.
Building traffic and making people buy your products online is the break away of your online business. This is where you should be improving your skills. There are
Certain skill level you need to learn to keep a business moving.
2. The Tool | Operating your Online Business
The operations of your online business depends on your online marketing tools. Just as you would do a marketing promotions, there are certain tools tht can be helpful. It is a matter of time to learn and make it more efficient.
As you are building your business, you need to build a system that is workable from promoting your product, to sales and delivery. This requires some online tools to make your business actively running.
2.1 What are Online Marketing tools you need?
a. E-mail marketing tool
b. Online Payment system
c. Delivery System
These thee are essential online tools you need for your online business.
a. The E-mail Marketing tools
E-mail marketing is still the best tool to reach out your prospective buyers. Selling online is an art and you need to be creative in order to make your online sales. It is difficult to engage people online and there are different stages that you need to undergo before you can actuallysebd them to your sales page.
There are a some e-mail marketing tools and auto responders to connect your social media platform, website to your landing pages. The Landing page is usually created by these tools to collect e-mails in your data base.
Apart from the collection of emails, there is a tool to send out emails where you can compose it inside that tools.
Here are some of the e-mail marketing tools I know that is very useful;
1. Mailchimp
2. Autoresponder
3. AWeber
4. Gvo Autoresponder
b. Online Payment Method
The online payment method is very crucial to everyone’s online business. You need to set up an online payment process in order to make your business stay on top of the competition. There are some known payment processor like;
Paypal
Payoneer
Stripe
These three are very useful.
c. Delivery System
The last of the one you need to have to make your online business up and running is the delivery system. This can make or break your business, online is a marketplace of the world, so the delivery can become the number 1 constrain to your business. if you are to deliver the product, you must consider the weight and the countries you are sending. There are different requirements for each countries. Depending on the product, some countries may or may not allow certain product.
Apart from that, you need to study the finance aspect of how much it would cost. Better study thoroughly the pricing
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